How to Use Philanthropy to Grow Your Business
Download A New Take On Classical Corporate Charity to discover how modern business owners leverage philanthropy initiatives to build customer trust, establish brand loyalty, and find more opportunities to do good in the world.
How to Use Philanthropy to Grow Your Business
Download A New Take On Classical Corporate Charity to discover how modern business owners leverage philanthropy initiatives to build customer trust, establish brand loyalty, and find more opportunities to do good in the world.
Not Giving Back Is Costing You Money
Before the internet became the instant communication powerhouse it is now, companies could go for years without ever discussing their mission, having a CEO as the face of the company, or even considering ethical practices.
As a leader of a modern company, you know that the workforce has shifted. Millennials and Gen Zers are becoming a substantial portion of the workforce and consumer market.
Not Giving Back Is Costing You Money
Before the internet became the instant communication powerhouse it is now, companies could go for years without ever discussing their mission, having a CEO as the face of the company, or even considering ethical practices.
As a leader of a modern company, you know that the workforce has shifted. Millennials and Gen Zers are becoming a substantial portion of the workforce and consumer market.
And the world they grew up in is not like that of the Baby Boomer generation. Millennials and Gen Zers are accustomed to corporations communicating regularly on social media to let consumers know the corporate mission is about more than just the bottom line.
In fact, this new generation is much more likely to ignore or leave companies or brands they can’t trust.
Just take a look at these statistics…
And the world they grew up in is not like that of the Baby Boomer generation. Millennials and Gen Zers are accustomed to corporations communicating regularly on social media to let consumers know the corporate mission is about more than just the bottom line.
In fact, this new generation is much more likely to ignore or leave companies or brands they can’t trust.
Just take a look at these statistics…
69% of employees wouldn’t accept a job with an employer that endangers the environment (The Manifest)
66% of customers think it’s important for brands to be transparent about where they source materials, how they treat their people, and what they care about (Accenture Strategy, 2018)
73% of people surveyed believe companies should take action to improve the communities they work in while making a profit (Edelman Trust Barometer, 2020)
American companies pay billions each year just to find new customers and new talent. Which means if you’re a CEO, Marketing head, or HR manager you can’t afford to overlook ‘corporate goodwill’ or, put more simply, making the world a better place.
But how can you be transparent about the good things your company does without it looking like a marketing tactic?
That’s where the A New Take On Classical Corporate Charity comes in…
A New Take On Classical Corporate Charity
Giving Back Is Good Business Inc.
A New Take On Classical Corporate Charity highlights how modern CEOs have not just engaged in philanthropic work but have built their brands around giving back.
This detailed whitepaper takes a look at...
Giving Back Is Good Business Inc.
A New Take On Classical Corporate Charity highlights how modern CEOs have not just engaged in philanthropic work but have built their brands around giving back.
This detailed whitepaper takes a look at...
The Past - Discover historic industry titans that pioneered the corporate citizenship movement.
The Present - Explore how modern businesses Toms Shoes, Warby Parker, Bombas, and many others have built multi-million dollar enterprises around activities that elevate the quality-of-life for humanity make the planet a better place to live.
The Future - Discover how you can show your customers, clients, and business partners that you care about people not just about profits.
This short paper will show you that there’s no better time to start a giving program than right now. Whether small or large, your business can make an impact in the lives of others and grow profitably at the same time.
Download A New Take On Classical Corporate Charity
for FREE right now.
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