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The SLOW or GO Identity Checklist for Entrepreneurs, Business Owners, and Network Marketers is the first step towards operating at your next level. And with it, you can take your business and your life to the next level too.

But it’s really only ONE piece of the larger puzzle.

Watch the video case study to find out more.

*Stuck at home? Looking for a way to invest in your professional success right from your computer? Want a supportive online community along with weekly coaching sessions? Ask about our Make SHIFT Happen program today, just $39/mo!*

Enjoy Your Checklist & Bonus Case Study Below.

The SLOW or GO Identity Checklist for Entrepreneurs, Business Owners, and Network Marketers is the first step towards operating at your next level. And with it, you can take your business and your life to the next level too.

But it’s really only ONE piece of the larger puzzle.

Watch the video case study below to find out more.

Have you ever thought...

"Honestly, I thought I'd be so much closer to achieving my goals by now. What the heck am I doing wrong?"

"I've put everything into starting my own business. But no matter how hard I work, how many 80-hr weeks I spend in the office, and how much I scrimp and save, nothing seems to help it grow."

"I’m sinking time, money, and effort into creating the business I always wanted. But I still don’t have anything to show for it. I guess it's time to just give up..."

Sound familiar?

These are all symptoms of what’s known as an Identity Gap—the gap between who you are now, and who you need to be to achieve your professional goals.

The bigger the gap, the further away you are from your dreams… and the closer you are to hitting rock bottom. This is the cause of the shortfalls in your potential.

The fallout from Identity Gaps can be enormous. From failed businesses and untapped creative potential to lack of motivation, broken relationships, and poor self-discipline.

There is one way to close that gap. And it's called an Identity Shift. More on that in a moment.

Have you ever thought...

"Honestly, I thought I'd be so much closer to achieving my goals by now. What the heck am I doing wrong?"

"I've put everything into starting my own business. But no matter how hard I work, how many 80-hr weeks I spend in the office, and how much I scrimp and save, nothing seems to help it grow."

"I’m sinking time, money, and effort into creating the business I always wanted. But I still don’t have anything to show for it. I guess it's time to just give up..."

Sound familiar?

These are all symptoms of what’s known as an Identity Gap—the gap between who you are now, and who you need to be to achieve your professional goals.

The bigger the gap, the further away you are from your dreams… and the closer you are to hitting rock bottom. This is the cause of the shortfalls in your potential.

The fallout from Identity Gaps can be enormous. From failed businesses and untapped creative potential to lack of motivation, broken relationships, and poor self-discipline.

There is one way to close that gap. And it's called an Identity Shift. More on that in a moment.

They make excuses for their lack of progress. They tell themselves that they don’t deserve success. Or they take solace in thinking they were just dealt a bad hand in this life.

And because of it, they are stuck. Stuck in a half-lived existence. Stuck in a state of constant disappointment. Stuck having to settle.

No matter who you are, though, where you’re from, or what you’ve been through, you have the potential to achieve so much more with your business.

But if you truly want to operate at your highest level to learn, to grow, and to thrive in your life, you need to make a serious SHIFT. And that’s where I can help you.

They make excuses for their lack of progress. They tell themselves that they don’t deserve success. Or they take solace in thinking they were just dealt a bad hand in this life.

And because of it, they are stuck. Stuck in a half-lived existence. Stuck in a state of constant disappointment. Stuck having to settle.

No matter who you are, though, where you’re from, or what you’ve been through, you have the potential to achieve so much more with your business.

But if you truly want to operate at your highest level to learn, to grow, and to thrive in your life, you need to make a serious SHIFT. And that’s where I can help you.

The Identity SHIFT program is the only training designed to show entrepreneurs, business owners, and network marketers like you make the root monumental shifts needed to achieve any and every goal in life you’ve ever imagined so you can reach your full potential.

No-Guesswork Step-by-Step Action Plans – Each phase of the program is planned out from start to finish with detailed frameworks. No guessing on what to do, when to do it, or why you’re doing it.
Experienced Guidance You Can Trust – I’ve been in the trenches right where you are today. And I know exactly how to break free from indecision and self-doubt so you can fast-track towards success. And I’ll show you on our weekly insight sessions.
A Vibrant & Supportive Community – Shift happens in a community. And in Identity SHIFT, you will surround yourself with like-minded entrepreneurs to help you stay accountable and truly commit to change.
Choose the Package That’s Right for You – Depending on which stage of SHIFT you’re in right now, I have the perfect package for you. Choose from the 6-week Starter, 16-week Incubator, and 1-year Accelerator programs.

Once you catch a glimpse of what’s truly possible, though, you’ll never, ever turn back.

And it all starts with your Clarity Call…

The Identity SHIFT program is the only training designed to help ambitious individuals, entrepreneurs, and business owners like you make the monumental changes needed to achieve any and every goal in life you’ve ever imagined so you can reach your full potential.

No-Guesswork Step-by-Step Action Plans – Each phase of the program is planned out from start to finish with detailed frameworks. No guessing on what to do, when to do it, or why you’re doing it.
Experienced Guidance You Can Trust – I’ve been in the trenches right where you are today. And I know exactly how to break free from indecision and self-doubt so you can fast-track towards success. And I’ll show you on our weekly insight sessions.
A Vibrant & Supportive Community – Shift happens in a community. And in Identity SHIFT, you will surround yourself with like-minded entrepreneurs to help you stay accountable and truly commit to change.
Choose the Package That’s Right for You – Depending on which stage of SHIFT you’re in right now, I have the perfect package for you. Choose from the 6-week Starter, 16-week Incubator, and 1-year Accelerator programs.

SHIFTing your identity isn’t easy, though. It’s not some weekend warrior task that you can pick up a few hours every week and forget about Monday through Saturday. SHIFT is hard. It takes time. And it takes personal investment.

Once you catch a glimpse of what’s truly possible, though, you’ll never, ever turn back.

And it all starts with your Clarity Call…

The Clarity Call is where your transformation begins. On this 30-60min call, the goal is to help you pierce through the fog of uncertainty and walk away with… you guessed it: Clarity.

Clarity on…

Where you are in life now and where you’ve always wanted to be.
Why you haven’t accomplished the goals you set out for yourself.
What you need to shift in order to achieve those goals.

You’ll also get the opportunity to walk away with The Identity Shift Personalized Playbook—an in-depth strategic action plan specifically catered to your goals, your needs, and your strengths and weaknesses.

This playbook is incredibly valuable. And as such, it does require a small investment on your part. But it’s a vital first step in the right direction.

And with it, you can fully understand the exact next steps needed to take in order to achieve your goals, whatever they may be.

Best of all, the Clarity Call is 100% free. No hidden costs. No fine print. Just a quick call to give you some much-needed clarity on where you are now, where you want to be, and what you need to do to get there.

After that, if you’ve taken advantage of The Identity Shift Personalized Playbook, you’ll be able to speak with me, Anthony Trucks, on a detailed Strategy Call where we’ll discuss how to implement the life changes you need to make your business success second nature.

The Clarity Call is where your transformation begins. On this 30-60min call, the goal is to help you pierce through the fog of uncertainty and walk away with… you guessed it: Clarity.

Clarity on…

Where you are in life now and where you’ve always wanted to be.
Why you haven’t accomplished the goals you set out for yourself.
How you need to change in order to achieve those goals.

You’ll also get the chance to walk away with The Identity Shift Personalized Playbook—an in-depth strategic action plan specifically catered to your goals, your needs, and your strengths and weaknesses.

This playbook is incredibly valuable. And as such, it does require a small investment on your part. But it’s a vital first step in the right direction.

And with it, you can fully understand the exact next steps needed to take in order to achieve your goals, whatever they may be.

Best of all, the Clarity Call is 100% free. No hidden costs. No fine print. Just a quick call to give you some much-needed clarity on where you are now, where you want to be, and what you need to do to get there.

After that, if you’ve taken advantage of The Identity Shift Personalized Playbook, you’ll be able to speak with me, Anthony Trucks, on a detailed Strategy Call where we’ll discuss how to implement the life changes you need to make success second nature.

The Make SHIFT Happen membership program makes SHIFTing easier and more accessible than ever.

Designed specifically to be completely digital (more important now than ever), this program lets you experience many of the same benefits of our more expansive programs right from your own home.

Just $39/mo gets you:

Access to our custom app for exclusive SHIFT program content.
Daily video tasks to help close your Identity Gap.
Digital daily journal to track your progress.
Weekly live insight coaching sessions to keep you motivated.
Private online community access to connect with others just like you.

Membership is limited though. Be sure to ask about availability on your Clarity Call.

Just because you’re stuck at home doesn’t mean your business needs to be stuck too.

And with the Make SHIFT Happen program, you can start setting the groundwork for making your success second nature.

The Make SHIFT Happen membership program makes SHIFTing easier and more accessible than ever.

Just $39/mo gets you:

Access to our custom app for exclusive SHIFT program content.
Daily video tasks to help close your Identity Gap.
Digital daily journal to track your progress.
Weekly live insight coaching sessions to keep you motivated.
Private online community access to connect with others just like you.

Membership is limited though. Be sure to ask about availability on your Clarity Call.

Just because you’re stuck at home doesn’t mean your business needs to be stuck too.

And with the Make SHIFT Happen program, you can start setting the groundwork for making your success second nature.

Now, you might be thinking, “What if I don’t SHIFT? What’s the worst that can happen?”

And honestly, you don’t have to. SHIFT isn’t required for living. It isn’t required for just getting by day after day. And it isn’t required for a mediocre life.

But it is required for more.

So, what is the cost of not SHIFTing? $10,000? $20,000?

Well, it depends...

How much do you value years, decades, and an entire lifetime of never creating that business you've always dreamt of?

How much do you value true transformative change over always, disappointingly, staying the same?

And finally, how much do you value becoming the active, motivated, and infinitely successful person you’ve always wanted to be?

Most people would gladly pay a fortune for that. But with Identity SHIFT, all our packages are priced reasonably, no fortune required.

Now, you might be thinking, “What if I don’t SHIFT? What’s the worst that can happen?”

And honestly, you don’t have to. SHIFT isn’t required for living. It isn’t required for just getting by day after day. And it isn’t required for a mediocre life.

But it is required for more.

So, what is the cost of not SHIFTing? $10,000? $20,000?

Well, it depends...

How much do you value years, decades, and an entire lifetime of never creating that business you've always dreamt of?

How much do you value true transformative change over always, disappointingly, staying the same?

And finally, how much do you value becoming the active, motivated, and infinitely successful person you’ve always wanted to be?

Most people would gladly pay a fortune for that. But with Identity SHIFT, all our packages are priced reasonably, no fortune required.

The Identity SHIFT program is guided by the SHIFT Schematic—a step-by-step blueprint designed to facilitate the Identity SHIFT you need to build the life you deserve.

The SHIFT Schematic is composed of 3 separate phases: See, Shift, and Sustain.

Phase 1—See: SEE what’s holding you back, visualize where you want to be in life, and understand exactly what you need to do to get there.
Phase 2—Shift: SHIFT your identity, break through the barriers that have been holding you back, and start making success your second nature.
Phase 3—Sustain: SUSTAIN your identity shift to maintain your higher-functioning self, accelerate your success, and achieve your greatest potential possible.

Each package of the Identity SHIFT program deals exclusively with a single phase of the SHIFT Schematic. And with the help of all 3, you too can experience exceptionally transformative change in your life.

The Identity SHIFT program is guided by the SHIFT Schematic—a step-by-step blueprint designed to facilitate the Identity SHIFT you need to build your dream business.

The SHIFT Schematic is composed of 3 separate phases: See, Shift, and Sustain.

Phase 1—See: SEE what’s holding you back, visualize where you want your business to be, and understand exactly what you need to do to get there.
Phase 2—Shift: SHIFT your identity, break through the barriers that have been holding you back, and start making success your second nature.
Phase 3—Sustain: SUSTAIN your identity shift to maintain your higher-functioning self, accelerate your success, and achieve your greatest potential possible.

This is where your Identity SHIFT begins. The SHIFT Starter package tackles the “See” phase of the SHIFT Schematic. With this course, you’ll find, identify, and analyze your Identity Gap (i.e., where you are now vs. who you can become). It’s the ultimate crash course in getting complete clarity on your business now and what your business can be if you put in the work. The course ends on an emotional high note where you, free of the baggage and barriers that have held you back, are finally ready to SHIFT.

SHIFT Starter Course Features:

6-Week Curriculum: 6 full weeks of mastery modules with weekly assessments. Video training and action sheets included for every single module.
Insight Sessions w/ me, Anthony, Each Week: Weekly live insight sessions every Tuesday at 11am PST. Recordings are posted after each session for later viewing.
Private Facebook Community: Teach, learn, and grow from the experiences of fellow SHIFT Starter members in this exclusive private Facebook group.

SHIFT Starter Course Features:

6-Week Curriculum: 6 full weeks of mastery modules with weekly assessments. Video training and action sheets included for every single module.
Insight Sessions w/ me, Anthony, Each Week: Weekly live insight sessions every Tuesday at 11am PST. Recordings are posted after each session for later viewing.
Private Facebook Community: Teach, learn, and grow from the experiences of fellow SHIFT Starter members in this exclusive private Facebook group.

This is where your life-changing SHIFT actually takes place. The SHIFT Incubator package deals with the “Shift” phase of the SHIFT Schematic. With this course, you’ll learn to design, develop, and deploy your ideal identity. You’ll learn how to develop a powerful mindset, rock-solid habits, and empowering pride and self-confidence. Plus, you’ll be supported by a vibrant community and knowledgeable coach to expedite your progress and keep you accountable. add entrepreneur/business owner language here.

SHIFT Incubator Course Features:

16-Week Curriculum: 16 full weeks of mastery modules with weekly assessments. Video training and action sheets included for every single module.
Insight Sessions w/ me, Anthony Twice Each Week: Weekly live insight sessions every Tuesday at 10am and 3pm PST. Recordings are posted after each session for later viewing.
Accountability Calls: Weekly small group calls with a designated accountability coach trained to push each member. These calls are designed to force you to set challenging but attainable goals (SHIFT Goals) and ensure you’re executing on those goals each week.
Private Facebook Community: Teach, learn, and grow from the experiences of fellow SHIFT Starter members in this exclusive private Facebook group.

SHIFT Incubator Course Features:

16-Week Curriculum: 16 full weeks of mastery modules with weekly assessments. Video training and action sheets included for every single module.
Insight Sessions w/ me, Anthony Twice Each Week: Weekly live insight sessions every Tuesday at 10am and 3pm PST. Recordings are posted after each session for later viewing.
Accountability Calls: Weekly small group calls with a designated accountability coach trained to push each member. These calls are designed to force you to set challenging but attainable goals (SHIFT Goals) and ensure you’re executing on those goals each week.
Private Facebook Community: Teach, learn, and grow from the experiences of fellow SHIFT Starter members in this exclusive private Facebook group.

Making meaningful SHIFT in your life isn’t a one-time thing. And if you want success to truly become your second nature, you need to create support and accountability systems designed to keep that success going. The SHIFT Accelerator program is an exclusive mastermind group that manages the “Sustain” portion of the SHIFT Schematic. Driven by expert guidance, likeminded support, and relentless accountability, SHIFT Accelerator is vital for taking your success to the next level.

SHIFT Accelerator Features:

3 High-Level Mastery Modules: These mastery modules guide members through creating a sustainable yet consistently upleveling way of life.
Insight Sessions w/ me, Anthony Each Week: Weekly live insight sessions every Thursday at 11am PST. Recordings are posted after each session for later viewing.
Quarterly In-Person 2-Day Immersive Events: These quarterly events bring great minds together to engage in focused, productive, and innovative action planning sessions in California and/or Florida.

SHIFT Accelerator Features:

3 High-Level Mastery Modules: These mastery modules guide members through creating a sustainable yet consistently upleveling way of life.
Insight Sessions w/ me, Anthony Each Week: Weekly live insight sessions every Thursday at 11am PST. Recordings are posted after each session for later viewing.
Quarterly In-Person 2-Day Immersive Events: These quarterly events bring great minds together to engage in focused, productive, and innovative action planning sessions in California and/or Florida.

Congratulations on Taking the Next Step Towards Operating at a Higher Level!

Congratulations on Taking the Next Step Towards Operating at a Higher Level!

Identity Shift: Take Control of the 'Levers' of Life

Identity Shift: Take Control of the ‘Levers’ of Life

There's a Shortfall in Your Potential

There's a Shortfall in Your Potential

Do You Havean Identity Gap?

Do You Have an Identity Gap?

Anthony Trucks Has Done the Workfor You to Operate at Your Next Level & toLevel-Up Your Life & Business

Anthony Trucks’ Identity SHIFT Program to Make Success Your Second Nature

Your First Step to SHIFT: The Clarity Call

Your First Step to SHIFT: The Clarity Call

Make SHIFT Happen Program:The 100% Virtual Way to SHIFT Safelyfrom Your Own Computer

Make SHIFT Happen Program: The 100% Virtual Way to SHIFT Safely from Your Own Computer

The Cost of Not SHIFTing (Anywhere from $10K-$50K!)

The Cost of Not SHIFTing (Anywhere from $10K-$50K!)

How Does Identity SHIFT Work?

How Does Identity SHIFT Work?

3 Packages for Every Stage of SHIFT

SHIFT Starter

SHIFT Incubator

SHIFT Accelerator

3 Packages for Every Stage of SHIFT

SHIFT Starter

SHIFT Incubator

SHIFT Accelerator

SHIFT Starter

SHIFT Starter

Core Promise to YOU

Core Promise to YOU

SHIFT Incubator

SHIFT Incubator

Core Promise to YOU

Core Promise to YOU

SHIFT Accelerator

SHIFT Accelerator

Core Promise to YOU

Core Promise to YOU

30-Day Money-Back Guarantee

30-Day Money-Back Guarantee

It’s Time to Start Your SHIFT. Your New Life & New Self Are Waiting...

It’s Time to Start Your SHIFT. Your New Life & New Self Are Waiting...

Do You Have
an Identity Gap?

Anthony Trucks Has Done the Work
for You to Operate at Your Next Level & to
Level-Up Your Life & Business

Make SHIFT Happen Program:
The 100% Virtual Way to SHIFT Safely
from Your Own Computer